Major
Requirements
COMM-125 Introduction to
Journalism
COMM-135 Introduction to Communication
Studies
COMM-220 New Writing
COMM-230G Voice and Diction
- Greek
COMM-321 Public Relations
Principles
COMM-322 Public Relations
Methods
COMM-422 PR Campaign Develop
and Management
COMM-450 Corporate Communication
MGT-281 Introduction to Management
MKTG-291 Principles of Marketing
MKTG-393 Advertising
MKTG-395 Consumer Behaviour
MKTG-398 Marketing Research
MKTG-405 Media Planning
MKTG-410 Sales Promotion and
Direct Marketing
MKTG-493 Strategic Marketing
Communication and Business
Electives
ACCT-110 Accounting I
ACCT-111 Accounting II
BADM-230 Business Law
BADM-234 Organisational Behaviour
BADM-439 Senior Simulation
in Business
BADM-475 Strategy and Business
Policy
BADM-496 Final Year Project
COMM-115 Introduction to Electronic
Media
COMM-116 Audio Production
COMM-117 Video Production
COMM-222 Graphic Comm (Graphic
Layout)
COMM-240 Communication and
Media Analysis
COMM-431 Gender and Communication
COMM-440 Communication Law
DES-260 Photography
ECON-261 Principles of Microeconomics
ECON-262 Principles of Macroeconomics
FIN-266 Managerial Finance
HOSP-100 Introduction to Hospitality
Management
HOSP-360 Meeting, Conference
and Incent.
MGT-481 Human Resource Management
MKTG-360 Selling and Sales
Management
MKTG-370 Retail and distribution
Management
MKTG-380 Marketing of Services
MKTG-390 E-Commerce
MKTG-491 International Marketing
TRVL-230 Tourism Service Marketing
Foreign Language Electives
Language Expression
Computer and Mathematics Electives
Humanities and Social Sciences
Electives
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